![]() ![]() Georgio Armani was one of the first designers to turn his collection digital during Milan Fashion Week. Online audiences can interact with other avatars, experience 3D worlds, and get closer than ever. Virtual reality means you’re no longer restricted to photos or pre-recorded videos. We all know that clothes look better on a model than a flat lay, and even better in motion. With technological advancements, fashion experts are rethinking what is achievable within their industry. So why not start adding it to their front-facing operations too? The possibilities of virtual reality are endless. Fashion brands have certainly incorporated new technology behind the scenes, with live virtual receptionist services or data analysis software. It’s why many experts believe the digital landscape is here to stay. And as they can be viewed on any device, the audience continues to grow along with its digital impact. Collections are no longer roped-off but accessible from anywhere in the world. Via social media, these digital possibilities have increased awareness and engagement. From taking over Dior and Prada’s Instagram account to releasing singles, digital technology has made the impossible possible. Virtual models such as Lil Miquela and Noonoouri have been immersed in fashion for years. Virtual reality isn’t a stranger to the fashion world. It’s why fashion and technology work so well together – and why, with the arrival of fashion bloggers and social media, the fashion industry is exploring digitalization with open arms. The relationship between innovation and fashion mirrors the relationship between designers and fabrics. From Coco Chanel introducing the LBD to the world, to Demna Gvesalia’s recent couture collection for Balenciaga, fashion both sets the trends and embraces them. As we all know, the fashion industry is notorious for shaking up the status quo. ![]()
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